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What if it was possible to knock five shots off your score without changing your swing?

Mind coaching online and in-person

The mental game accounts for a large percentage of the game of golf. So why is it that so few players spend any time working on the mental game? And where does a player of any standard go for a lesson on the mental game?

Almost all tour golfers nowadays have their own mind coach. Just think how much your game could improve if you could learn and implement the 'secrets' of the top golfers in the world.

How much would you like to:-

  • Beat those first-tee nerves
  • Feel more in control
  • Access 'the zone' quickly and easily
  • Improve your putting
  • Make practice much more effective
  • Lower your handicap
  • Stop beating yourself up
  • Make golf more fun

My name is Robert McKinnon and I am a registered Mind Factor coach based in Nottingham, although I also work online. I was personally trained by Dr. Karl Morris at the Mind Factor Institute. The techniques used are very simple to learn and apply, yet they are very effective. 

For more information please call Robert on 0115 9871581, or email

These are the main areas covered in the full 'Mind Factor' programme:-

  • Setting your goals. Basic principles of the Mind Factor. How to arrive at the course in a relaxed state. Understanding two types of practice, and how to practice much more effectively. What to do when positive thinking doesn't work (and it rarely does) - the important concept of 'neutral thinking'.
  • The importance of routine and how to develop your own. The concept of zone golf. How to get into the ‘zone’ and how to visualise properly. The importance and power of body language and correct breathing. How to think like "Tiger" and many other top professionals.
  • What to do between shots (the ‘non-golf’ game) so as to preserve your mental strength. How to be more relaxed on the greens so you can be more consistent with your putting. Working with anger and frustration.
  • Managing your memories: Releasing yourself from poor shots, bad rounds etc. How to instantly recall your good shots. We will also review your progress, and work on any other specific areas where you want to improve.
  • How to deal with those inner demons.

"This is essential information" - Graeme McDowell.

Programme options and prices

Please note that the sessions will be tailored to your own specific needs.

Professional programme: You have three 90 minute sessions spread over a period of six months. Sessions are either in-person or online. The cost is  £450.

Non-professional programme: Suitable for players of all handicaps who want to take their game to the next level. You have three 60 minute sessions, either in-person or online, spread over a period of six months - £175. Single sessions are available at £70 each.

To book simply call Robert McKinnon on 0115 9871581, or send an email to

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